About

Hi! I’m Casey, a journalist turned branded content specialist. I currently work as a Creative Strategist at Jackson Dawson, supporting the Ford Bronco client for initiatives like The Bronco Nation and Bronco Off-Roadeo.

I bring more than a decade of experience working for both agencies and in-house marketing teams. I am known for bringing vibrant energy to every team I work on. I’ve been lucky enough to work for a wide variety of brands ranging from luxury leather goods and watches to oil pipeline construction, automotive, mortgages and more. I’ve art directed and produced photoshoots, written countless blog posts, developed websites and landing pages, social campaigns, and case studies for the most technical and innovative products/services.

Here are a few results I’ve produced for clients:

• Wrote paid search copy that optimized web conversion rates by 25% in 1 month for a well-known real estate developer.

• Got consistent 51% open email rates, driving 500+k in annual sales for a Detroit realtor. Additionally, helped increase their organic site traffic by more than 3,000% in one year.

• Wrote a trigger e-mail campaign and web content to help relaunch a luxury leather brand, Ghurka.

• Helped conceptualize, write, produce and promote GM’s first podcast: Tell Me What Happened.

I am also a mom to a golden retriever named Chief, a pilates teacher, passionate home cook and avid hiker. “Up North” is my happy place. Click here to get in touch!